The Sony Xperia Z4v is a Verizon Wireless exclusive smartphone.
If at first you don't succeed with the gamer crowd, try, try again.
That's the attitude Sony's mobile division is taking with the Xperia Z4v, a variant of its latest flagship smartphone tweaked exclusively for Verizon Wireless. Sony will once again tout the ability to stream and remotely play PlayStation 4 games as a key selling point as it looks to break into the US smartphone market.
The announcement of the Z4v comes just a day after Sony made a splash with its presentation at the E3video game confab on Monday. Sony hopes some of the excitement generated by the PlayStation will trickle down to its mobile sibling -- its Xperia Z3v smartphone will be highlighted at the Sony booth.
First take: Sony Xperia Z4v -- water-resistant and gamer-focused
Sony could use all the help it can get. While the latest Z4v offers up the usual bells and whistles of a flagship smartphone, from a super sharp display to an enhanced 20.7-megapixel shooter, the company continues to lag well behind its competitors in awareness. It doesn't matter how good a smartphone you produce if no one knows about it.
"Most US consumers either don't know or don't care that Sony makes phones," said Avi Greengart, who covers consumer electronics for Current Analysis.
Sony's mobile prospects were so dim that some speculated that the Japanese conglomerate would shed the business altogether. Sony CEO Kaz Hirai had to reaffirm his company's commitment to the business at Mobile World Congress in March.
"Sony Mobile is here to play and here to stay," said Ravi Nookala, president of Sony's US mobile unit.
Following up last year's Xperia Z3v, Sony announced the launch of its newest Android handset, the Xperia Z4v. Available this summer for Verizon Wireless in black and white, the device will be one of two Sony phones currently offered by the carrier.
For your photo needs, the 20.7-megapixel camera has an Exmor RS image sensor and can record 4K video. In addition, the Xperia's front-facing 5-megapixel shooter has a 25mm wide-angle lens, meaning you can fit more into each frame.Similar to other Xperia handsets, the Z4v has a water-resistant construction and glass panels on the front and back of the device. It's equipped with a 5.2-inch full WQHD display, 32GB of internal storage, and expandable up to 128GB via microSD.
The device is powered by a 3,000mAh battery, which includes Quick Charge 2.0 technology from Qualcomm. It also has Qualcomm's latest Snapdragon 810 octa-core CPU inside.
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